The recent economic recession has caused a lot of retailers struggle for business and everyone lowers its consumption and tries to save more money. For some luxury fashion brands, time is also tough. Facing this situation, the houses have changed its tradition strategy to attract more customers. For instance, Coach recently has come up with a new budget friendly collection called Poppy for Fall 2009. Brilliant colors and affordable price are the main characteristics of this collection. Poppy collection includes the shiny Spotlight Shoulder Bag, cute Rhinestone Spotlight and XL Sequin Spotlight as well as stylish Bonnie Tote and Mini Frame bag.
Bonnie Mini Frame is an unquestionably cute and stylish bag with its vintage shape, girly details like pleating and quirky hardware. Coated in leather with shiny patent leather trim, the bag is available in two colors, the lilac and the tangerine. Both of them are perfect for young girls, which give them the vibrant appearance. The loveliest design is the outside front zip with framed clasp closure. The two clasps are like the eyes of pretty rabbit with cuteness and naivete.
Let’s move to its function. Sized at 9 1/2 (L) x 7 (W) x 2 3/4 (H), the ingenious design of inside zip pocket and cell phone/multifunction pockets enlarge its capacity. Open the zip-top closure; you can see the supple fabric lining. And there is a ring to clip an accessory or keyfob. With the 6 1/2″ handle with 5″ drop, it can be carried in the hand or on the shoulder. Such a gorgeous bag is only priced at $198.
“When designing Poppy I really wanted to explore who the Coach woman could be,” said Reed Krakoff, President and Executive Creative Director. “With its bright colors, prints, sequins, and new fabrics, Poppy is a natural extension of the brand while simultaneously proving to be an exciting draw for new customers and age groups.”
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December 30, 2003
Coach