Soho Signature Small

August 24, 2004

Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?

You may run your business from your dining room table, be a company of 1 or only work your business part time. Whatever the scenario, your brand identity is still important. When a client looks at your business card or your website, they should never be able to tell or even get the perception that you work from home. What should stand out for them is how professional, trustworthy and stable you look as a company.

In business, perception is everything. There is no guarantee, a potential customer will meet you before looking at your business card or your website, so it is important to make sure your brand identity is strong enough to stand on its own, without you.

You can be a SOHO (small office home office) business and have the look and feel of a fortune 500 company. Here are some tips to follow:

1. Choose a logo design that communicates your companyÂ’s promise

2. Be sure to add your logo to your business cards, letterhead and website

3. Make sure your company logo is on all your company marketing and advertising collateral

4. Make sure your email address used on your website, business cards and letterhead is your company email and not your personal aol, yahoo or gmail email. (Note: you can always push your company email to your personal one, but it is best to mask your personal email using your company email address. If you need help with this, feel free to contact me at Today’s Mompreneur)

Here is a short list of online companies that design logos, business cards, letterhead and websites for a reasonable fee:

* LogoWorks

* The LogoLoft

* LogoJeez

Happy Branding!

Naomi Williams, founder and manager of Today’s Mompreneur: a blog for moms who are entrepreneurs http://www.todaysmompreneur.com

Article Source: http://EzineArticles.com/?expert=Naomi_Williams

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